John Nash proved that every game has a balance point where nobody can do better by changing only their own move. But balance doesn't mean good.
Two shops making $100 a day both buy $20 ads because each fears losing sales to the other. The ads cancel out, so both end up at $80, and neither can stop alone. That's the internet today.
On market.space, nobody can pay to be first.
When you change the game, the honest move becomes the winning move.
